Whilst providing image post production services for an upcoming marketing campaign to promote a store relaunch, the New Bond Street shoe & handbag retailer Pinet approached us to review their long established identity.

Our approach was to be sympathetic to the heritage behind the original identity. The new identity below retains many of the typographic 'quirks' generated in the original hand drawn logo. This helps the identity to have a sense of continuity, the logo feels that it is a natural progression from the original.